Building bridges between technology, art, and high-stakes business. Two decades, and counting.
I led large consumer brands as CEO of JDate Israel at Spark Networks, and as Chief Digital Officer of the Fattal & Leonardo hotel chain and the Daka90 group — running growth and digital transformation at scale.
As a Salesforce Solution Architect I went deep into enterprise architecture, and across the tech and business world I built rich Growth Hacking experience for technology companies and businesses.
Today I build production-grade AI products and lead AI transformation for large organizations — the same operator, now writing the systems, not just the strategy.
I'm a builder. Over two decades, I've led tech companies through crisis, advised billion-dollar boards on AI strategy, and quietly built networks across three worlds: business, art, and automotive excellence.
The path was rarely linear. CEO of JDate at NYSE-listed Spark Networks (2014–2018). Chief Digital Officer across the Daka90 group and the Fattal & Leonardo hotel chain, Europe's largest hotel operation (2017–2019). Salesforce Marketing Cloud Solution Architect (2020–2021). Each chapter taught the same lesson: technology is a means. Judgment is the work.
Today, through Wizlu(founded 2019), I serve a small number of leaders who want AI shipped, not slide-decked. I also advise family offices, sit on a handful of boards, and counsel public figures on AI and brand. Names that won't appear on this site, by design.
Active in international art trading since 2010, I've spent fifteen years building what I consider my most consequential personal project: one of the most informed private intelligence networks on the world's most sought-after blue-chip art and alternative investments. Through deliberate relationships with collectors, artists, dealers, auction principals, and institutional investors across four continents, I've developed market fluency that doesn't exist in catalogues, and the relationships to act on it. In 2025, that practice was formalized into a platform: UHNWS.
The result is a quiet practice that operates on both sides of the table. Sourcing specific works for private acquisition mandates, and placing eight-and-nine-figure pieces (paintings, concours automobiles, investment-grade gemstones) with the right principals. Properly papered and discreetly settled.
I operate between Los Angeles and Tel Aviv, with active mandates across Europe, the Gulf, and North America. The work, and the trust it requires, travels accordingly.
Each practice stands alone. The value is at the center, where the same person speaks credibly to a CFO, an auction principal, and a sovereign collector. In the same week.
Each world informs the others. Pattern recognition is the throughline — and what makes the work, the collection, and the cars feel of a piece.
Career mentor and trusted advisor. Expert in technology, AI architecture, and organizational process optimization. Enterprise AI consulting, fractional CDO engagements, and production-grade systems. n8n, MCP, RAG, agents. Shipped to production, measured in ROI.
Active in international art trading since 2010. Sourcing, authenticating, and placing blue-chip works for private collectors and family offices. A quiet intelligence network across four continents. In 2025, formalized as UHNWS.
Trading in concours-grade classic automobiles as part of a broader alternative investments practice. Alongside investment-grade gemstones and other collectibles. The same discipline as the art practice: provenance, papers, and the right principals.
The business track and the dealing track ran in parallel for fifteen years before either was named. The map below shows where they intersected, and where they were built.
Launched UHNWS.com, a private exchange for sovereign individuals that formalizes fifteen years of art trading into a platform. And BotCV.com, an AI-native CV writer over WhatsApp.
The AI market is moving in years what software took decades. Most consulting decks don't survive the kickoff meeting. The work that does looks different.
Chief Digital Officer across the Fattal & Leonardo hotel chain and the Daka90 group. Led the digital reinvention of Europe's largest hotel operation at scale.
Technology is a means. Judgment is the work.
A collection built quietly over fifteen years. Contemporary works, select 20th-century pieces, and an eye for craft that ages well. Not for the wall — for the long conversation.
Note · Works shown are original studies in the manner of the named masters (Picasso, Monet, Warhol, Pollock). Not authentic works by those artists. Presented to illustrate the categories of pieces handled within the dealing practice.
An extension of the art practice. Sourcing, authenticating, and placing concours-grade automobiles for private collectors. The same discipline applied to investment-grade alternatives. Provenance, papers, and the right principals.
"The reference asset of the category. Only 36 ever built. The auction record holder."
"Provenance is everything. Papers, history, and patina decide value."
"The air-cooled era. A defined market with mature liquidity."
"Museum-grade. The Gullwing remains a reference asset in the category."
Active in international art trading since 2010. In 2025 I formalized the practice into UHNWS, a private platform built on fifteen years of relationships with collectors, artists, dealers, and institutional investors. The work happens in the meetings, not the catalogues.
"I sit on both sides of the table. If you are looking to acquire a specific work, a Basquiat, a Richter, a Twombly, I will find it, vet it, and bring it to you. If you are placing a work, an automobile, or an investment-grade stone into the market at eight or nine figures, I will introduce you to the buyer. Quietly. Properly. With the right paperwork."
Building one of the most informed private databases of the world's most sought-after blue-chip artists — for acquisition strategy and investment-grade allocation.
Sourcing and placing rare, concours-level automobiles. From matching-numbers Ferraris to limited-production hypercars with verified provenance.
GIA / SSEF / Gübelin-certified rare coloured gemstones — pigeon-blood rubies, Kashmir sapphires, vivid coloured diamonds. Portable wealth, cross-border resilient.
Sovereign-grade alternative investments — trophy real estate, rare watches, manuscripts, and bespoke private placements aligned to UHNW portfolios.
Collectors from Sotheby's circles. Founders of listed companies. Family offices that don't issue press releases. Public figures who value silence. The work is the introduction — discretion is the standard.
Private clients in Monaco, Los Angeles, Tel Aviv, London, and Geneva. Advisory on AI, art acquisition strategy, and discreet automotive sourcing.
Board-level advisory for organizations listed on the NYSE, TASE, and Euronext. AI strategy, digital transformation, governance.
Trusted within Sotheby's and Christie's collector circles. Quiet introductions, provenance verification, long-term acquisition planning.
Select counsel to entrepreneurs, public figures, and creators navigating AI, brand, and capital — under absolute discretion.
Based between Los Angeles and Tel Aviv. Working with principals and boards on four continents.
"Names are never named. Logos are not displayed without permission. Most of the work that matters is not on this website — by design."
"Shai doesn't talk in slides. He walks into the meeting, asks three questions, and within an hour you have a plan that survives the legal review."
"We needed AI shipped — not another consultant. The system was in production in 71 days. That's the difference."
"Rare to find an operator who can speak credibly to the CFO, the CTO, and the auction house — in the same week."
"He's the rare advisor who collectors trust on provenance, founders trust on AI, and discreet clients trust with their name. That trinity is uncommon."
"Shai handled our family office's AI roadmap with the same care he'd give to a 1962 Ferrari. Considered. Documented. Quietly excellent."
"I trust him with conversations I can't have anywhere else. That's the bar. He clears it."
Selected by hosts and boards who need clarity — not theatre. Most engagements remain confidential. The list below reflects categories, not specifics.
Direct answers — no buzzwords, no superlatives without data.
Shai Truchman is the founder of Wizlu, a senior enterprise AI consultant, career mentor, and international art dealer with over 20 years of executive experience. He served as CEO of JDate Israel at Spark Networks, Chief Digital Officer at Daka90 Group and the Fattal & Leonardo hotel chain, and Salesforce Marketing Cloud Solution Architect.
The form below works. So does the phone. NDA on request. First call is free.
This page is an introduction — not a portfolio. The real conversation begins after the NDA, over coffee in Los Angeles, dinner in Tel Aviv, or a quiet hour on the phone.